How to Create Scroll-Stopping Christmas Content: The Holiday Visual Trends Winning on TikTok & Reels

Every December, social feeds start to look the same. Festive lights. Coffee cups. Jumpers. Market stalls. It all blends together.

The challenge: How do brands stand out during the busiest marketing season of the year?

Stunning Drone reached 2.1 million views on TikTok and 400,000 on YouTube this year, largely through aerial content. The lesson:

If brands want attention, they need perspective.

The Christmas Content Problem

Standard visuals are predictable. Audiences scroll past them fast. The first 1–2 seconds determine everything. Drone footage breaks the pattern.

Why Drone Footage Wins During Christmas

• Emotional Atmosphere

• Sense of Place

• Instant Differentiation

Aerial visuals create the “pause moment” that stops the scroll.

Five Scroll-Stopping Visual Trends:

• Slow Aerial Reveal

• Sunset Silhouette Shots

• Harbour or Waterfront Glide

• Orbiting Landmark Shot

• First-Person Christmas Fly-Through

These formats consistently increase retention and shares.

What This Means for Brands

Drone content is not decoration. It is a strategic way to:

• Increase awareness

• Create emotional resonance

• Drive bookings and visitation

• Stand out in a saturated seasonal market

Stunning Drone’s growth this year came from consistent, atmospheric, emotionally-driven visuals.

If brands want to stand out this Christmas, they need to show their world from above.